Digital Marketing
Being found online by search engines and consumers is essential to any firm looking to make its digital mark. Gain the skills in Search Engine Optimization (SEO), Google Analytics, AdWords, Social Media, and more in this comprehensive certificate series.
Small business owners, marketing professionals, web developers, and entrepreneurs will benefit from this certificate series as it provides information on how to capitalize on web marketing strategies.
After complete the core courses, take four additional electives to earn the Digital Marketing Certificate.
Digital Marketing Certificate:
Core Courses:
- Business Intelligence Using Google Analytics
- Internet Marketing Using Google Ads
- WordPress I
- Search Engine Optimization (SEO) for Small Business - Basic
Elective Courses (Choose four elective courses):
- Internet Marketing Using YouTube
- Photoshop I
- SEO for Small Business - Advanced
- Social Media Marketing Technologies - Basics
- WordPress II
Social Media Manager Certificate
After completing the Digital Marketing Certificate, complete four electives from the list below to earn a Social Media Manager Certificate.
Social Media Director Certificate
After completing the Digital Marketing Certificate and the Social Media Manager Certificate, complete two additional electives from the list below to earn a Social Media Director Certificate.
Elective Courses for Social Media Manager and Social Media Director Certificates
- Amplify Reach Across Multiple Social Networks
- Email Marketing
- Facebook Blueprint
- Internet Marketing - The Value First Strategy
- Internet Marketing Using Targeted Content
- LinkedIn Strategies for Businesses
- Social Media Marketing Technologies - Advanced
Textbook Information
Most classes require a textbook. Please check the course syllabi for other needed information as well.
Requirements
To be eligible to receive a certificate, students must complete four (4) core and four (4) elective courses with 90% attendance.
Upon successful completion, email CECertificate@collin.edu to request your certificate. Please allow up to 4 weeks to receive your certificate.