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Course Description

Recognize the benefits of an effective brand name and logo. Classify actual brand names according to effective brand name criteria. Determine effective marketing activities that apply the sequential steps for naming a brand given a specific brand and marketing condition. Examine a hypothetical brand name to determine whether it communicates the three messages of an effective brand name. Match actual brand logos to the logo category the represent. Examine keywords, slogans, mascots and jingles in various multimedia formats. Employ dynamic keyword insertion to convey message to targeted audience.
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Section Title
Branding and Logos
Type
Face-to-Face
Days
Sa
Time
9:00AM to 4:00PM
Dates
Mar 15, 2025 to Mar 29, 2025
Schedule and Location
Contact Hours
12.0
Location
  • Frisco Campus
Delivery Options
Course Fee(s)
Tuition and Fees non-credit $99.00
Section Notes
No Public Notes
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