MRKT 7615 - Branding and Logos

Delivery Options Face-to-Face

Course Description

Recognize the benefits of an effective brand name and logo. Classify actual brand names according to effective brand name criteria. Determine effective marketing activities that apply the sequential steps for naming a brand given a specific brand and marketing condition. Examine a hypothetical brand name to determine whether it communicates the three messages of an effective brand name. Match actual brand logos to the logo category the represent. Examine keywords, slogans, mascots and jingles in various multimedia formats. Employ dynamic keyword insertion to convey message to targeted audience.

Course Outline

Part of the Digital Marketing Certificate Series

Explore the essentials of brand development in our "Branding, Logos, and Multimedia" course. Learn how to create impactful brand names and design memorable logos that reflect your brand’s identity.
Gain hands-on experience with practical exercises in logo design and discover how to use multimedia to enhance brand storytelling and engagement. Perfect for marketers, designers, and entrepreneurs looking to build a strong brand presence.

Learner Outcomes

Define the brand naming and logo creation process.
List characteristics of strong brands.
Examine effective logo design principles.
Differentiate between brand identity and logo design.
Understand various graphic file formats, keywords, slogans, and jingles.
Create multimedia content to enhance brand presence and engagement.

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MRKT 7615 - 001

Jun 27, 2026

Face-to-Face

Available

16 Seat(s) Left!

Branding and Logos

Face-to-Face

9:00AM to 4:00PM

Jun 27, 2026 to Jul 11, 2026

Schedule and Location

View Details

12.0

Courtyard Campus

Face-to-Face

Tuition and Fees non-credit

$125.00

1.2 CEUs

Section Notes

This section will be delivered on campus with required face-to-face class meetings and some use of technology embedded through the Learning Management System (LMS).