MRKT 7625 - Introduction to Digital Marketing
1056849
Delivery Options
Face-to-Face
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Course Description
Integrate online marketing channels including web, email, mobile and social media platforms to manage online content development and delivery. Understand underlying business models and principles that drive successful marketing and digital media campaigns. Make strategic decisions in content management and brand development through digital media.Course Outline
Part of the Digital Marketing Certificate Series
- Discover the essentials of digital marketing with our introductory course. Explore key digital channels such as SEO, content marketing, social media, and email marketing, and learn how to craft compelling value propositions and create engaging content.
- Understand the impact of digital transformation and artificial intelligence on marketing strategies. Stay updated with the latest digital trends and technologies shaping the industry.
- This course offers practical insights into effective branding and digital strategy, preparing you to harness new tools and techniques to drive successful marketing campaigns. Perfect for professionals, entrepreneurs, and anyone eager to master digital marketing fundamentals.
Learner Outcomes
- Explain and assess various branding and online marketing channels, understanding their roles and effectiveness in digital strategies.
- Explore and analyze the key drivers of successful marketing and digital campaigns, identifying factors that contribute to impactful results.
- Outline and demonstrate strategic decisions in content management and brand development, utilizing digital media to enhance online presence and engagement.
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