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Course Description

Integrate online marketing channels including web, email, mobile and social media platforms to manage online content development and delivery. Understand underlying business models and principles that drive successful marketing and digital media campaigns. Make strategic decisions in content management and brand development through digital media.

Course Outline

Learner Outcomes

Notes

  • Discover the essentials of digital marketing with our introductory course. Explore key digital channels such as SEO, content marketing, social media, and email marketing, and learn how to craft compelling value propositions and create engaging content. 

  • Understand the impact of digital transformation and artificial intelligence on marketing strategies. Stay updated with the latest digital trends and technologies shaping the industry. 

  • This course offers practical insights into effective branding and digital strategy, preparing you to harness new tools and techniques to drive successful marketing campaigns. Perfect for professionals, entrepreneurs, and anyone eager to master digital marketing fundamentals. 

Required Prerequisites

Recommendations

Testimonials

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Section Title
Intro to Digital Marketing
Type
Face-to-Face
Days
Sa
Time
9:00AM to 4:00PM
Dates
Mar 01, 2025 to Mar 08, 2025
Schedule and Location
View Details
Contact Hours
12.0
Location
  • Frisco Campus
Delivery Options
Face-to-Face  
Course Fee(s)
Tuition and Fees non-credit $79.00
CEUs
4 CEUs
Section Notes
No Public Notes
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