MRKT 7655 - Search Engine Marketing Optimization
1056852
Delivery Options
Face-to-Face
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Course Description
Focus on utilizing search engines to draw targeted customer traffic to a website. Employ proven Search Engine Optimization (SEO) techniques. Create effective mobile marketing, Pay-per-click advertising, Google AdWords, Google Analytics, and Website Copywriting.Course Outline
Part of the Digital Marketing Certificate Series
This course delivers comprehensive training in Search Engine Marketing (SEM) and Search Engine Optimization (SEO), equipping you with the knowledge and skills to enhance online visibility, drive traffic, and navigate the marketing funnel.
- On-Page SEO: Optimize meta tags, title tags, content, and images to improve search rankings and user experience.
- Off-Page SEO & Link Building: Build high-quality backlinks and strengthen site authority through proven off-page SEO techniques.
- Keyword Research: Identify and target effective keywords using the latest tools and techniques.
- Tools & Techniques: Utilize industry-leading tools to analyze and optimize your campaigns.
- Search Engine Utilization: Understand how search engines crawl, index, and rank content and adapt to current trends and algorithm updates.
- Website & Mobile Optimization: Enhance website design, speed, and mobile responsiveness for top-tier SEO performance.
- Marketing Funnel Integration: Apply SEO and SEM strategies at each marketing funnel stage to attract, engage, and convert customers.
- Emerging Trends: Learn about the latest SEO and SEM trends, including voice search, AI-driven SEO, and mobile-first indexing.
Learner Outcomes
- Understand and Implement SEO and SEM strategies using tools like Google Search Console.
- Analyze Web pages for optimization and indexing challenges.
- Create and Optimize Title tags, meta descriptions, alt text, and links.
- Develop and Manage PPC/AdWords campaigns with Google Ads
- Design and Implement Mobile-friendly and effective landing pages.
- Define and Apply SEO essentials, including robots.txt and copyright considerations.
- Select and Utilize: Effective keywords with tools like Google Keyword Planner
- Build and Evaluate: Link-building strategies.
- Implement and Review: Basic analytics with Google Analytics 4 (GA4).
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