MRKT 7660 - Social, Local, Mobile and Email Marketing
1056855
Delivery Options
Face-to-Face
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Course Description
This course will focus on the importance of local search, social media, mobile and email marketing as part of the digital marketing mix.Course Outline
Part of the Digital Marketing Certificate Series
Unlock the essentials of digital marketing with our "Social, Local, Mobile, and Email Marketing" course. Explore key strategies for:
- Social Marketing: Building brand awareness and engaging audiences on social media.
- Local Marketing: Attracting local customers through optimized local search and geo-targeting.
- Mobile Marketing: Reach smartphone users with effective mobile ads and app promotions.
- Email Marketing: Creating impactful email campaigns with targeted content and performance analysis.
Learner Outcomes
- Integrate Multi-Channel Marketing Campaigns: Seamlessly combine Social, Local, Mobile, and Email marketing strategies to create cohesive campaigns.
- Understand Channel-Specific Drivers: Identify and leverage each marketing channel's unique drivers and benefits.
- Develop Targeted Content: Craft engaging content and compelling messages tailored for each channel and campaign, ensuring relevance and impact.
- Analyze Campaign Performance: Utilize data analysis techniques to measure campaign effectiveness, conduct A/B testing, and refine messaging strategies.
- Master Customer Relationship Management (CRM): Recognize the importance of CRM and apply best practices to build and maintain strong customer relationships across all channels.
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