Digital Marketing Certificate Series (48 Hours)

Courses:

  • Introduction to Digital Marketing Using AI
  • Branding, Logos, and Multimedia 
  • Social, Local, Mobile, and Email Marketing 
  • Search Engine Marketing Optimization 

Upon completion of all courses, email CECertificate@collin.edu to request your certificate.  

Build practical, job-ready marketing skills across the full digital landscape in this four-course certificate series. Designed for business professionals, entrepreneurs, and career changers, this program provides a clear, hands-on pathway from foundational concepts to applied strategies used in today’s marketing environments.

You’ll begin by developing a strong brand identity, including logos and visual positioning that connect with target audiences. From there, explore core digital marketing principles, including campaign planning, audience targeting, and performance measurement. The program then advances into search engine marketing (SEO/SEM), equipping you to improve online visibility and drive traffic. Finally, you’ll apply integrated strategies across social media, local marketing, mobile platforms, and email campaigns to engage customers and support business growth.

AI tools will be introduced throughout the program to support content creation, campaign development, audience insights, and workflow efficiency—helping you work faster and make more informed marketing decisions.

Throughout the series, you’ll work with real-world scenarios and practical tools to create, refine, and evaluate marketing efforts. Upon completion, you will have a portfolio of applied work and a comprehensive understanding of how to design and execute effective digital marketing strategies across multiple channels.

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